While there is still a small niche market for Westerns, this category does not show up on most lists of bestselling genres. But if you love it, why not try to bring it back? I write the occasional boxing story set in 1950s Los Angeles. That sort of “men’s action” was big back then, not so much now. I don’t care. I like it. I just don’t do it exclusively.
So here is my advice. Either write what you love, or choose a popular genre and learn to love it. (Remember my “arranged marriage” analogy? Well, here it is again). When you love what you’re writing, your writing will be better, and it needs to be in this era of so much digital content.
When I think of the great pulp writers, I always include Robert E. Howard, creator of Conan the Cimmerian. Those stories would combine Action/Adventure and Fantasy. Howard found his most sustained success with this series character.
But that did not stop him from selling other kinds of stories in horror, detective, boxing, and Westerns. He was a pulp writer, and proved it with his wide reach and production, all before his tragic suicide at the age of thirty.
So choose … write … experiment … and when you hit on something that works, hammer out more of it.
Especially if you come up with a great series character
From How to Write Pulp Fiction by James Scott Bell.